JOLEEN LI
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Ginger & Smart

E-Commerce, Responsive Web Design

Luxury Australian fashion label, designing clothes for the polished and the playful aspects of a woman.

gingerandsmart.com

BRIEF /

BRIEF /

A site redesign to bring Ginger & Smart to a Magento E-Commerce store with polished UI to reflect the brands luxury feel.

Brand experience on the site was of utmost importance, girls should be able to visit the site to view the latest runway collection in detail, and shop with confidence. 

 

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PROCESS /

PROCESS /

Taking into account the brief, an existing Magento theme was chosen for it's flexibility. Lo-fi wireframes were created for each e-commerce page then refined into mock ups. The theme pages were developed to fit the designs, with extensions being brought in where necessary, and design iterations ongoing throughout testing until delivery. 

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ROLE /

ROLE /

Working closely with the creative director and inhouse designers from Ginger & Smart, I created wireframes and mock ups for each page within the site from home page, navigation, product grid and page, to cart, checkout and success pages. Then working with the dev team, I tested and refined pages until delivery.